What is the best time of day to post on Instagram? This is a topic that has been a source of much discussion on social media.
We are a leading social-media scheduling and management platform, and we have analyzed more than 11M Instagram posts to determine when you should post for maximum engagement.
When is the best time to post on Instagram in 2023
In 2023 The best time to upload on Instagram is at 4 AM (calculated in local times across time zones).
Later analyzed over 11M images, videos, carousels, and Instagram Reels posts worldwide to find this data.
“We used Later accounts to calculate engagement metrics across a variety of industries and sizes and determined the best time for us to post by grouping data according to the hours and days posted.
“The average engagement rate was then calculated for posts on this specific day and hour,” explained Wissam Ghoudi (later’s Data Analyst).
We found that users interact more with content posted in the morning hours than any other time, from Monday through Sunday.
Posting earlier in the day allows accounts to benefit from less competition while tapping into traffic during their first scroll of each day — even though it’s only a few hours since the post has been shared.
When is the best time to post on Instagram for likes and comments?
Our analysis shows that the best time to upload to Instagram to get likes and comments is in the morning.
Scheduling your IG content will allow you to take advantage of those early time slots and not sacrifice your REM cycle. Register for a free Later account today.
When is the Best Time to Upload Reels on Instagram
It is no secret that scheduling Instagram Reels can be a ticket to engagement in 2023.
Reels were introduced to our Instagram account (@latermedia) and we have seen a 500%+ rise in engagement.
We found these things after analyzing over 200K reels.
4 AM This is the best time to upload Reels to Instagram (calculated in local times across time zones).
Monday is the best day to upload Instagram Reels.
Posting earlier will likely result in less competition. However, tapping into users scrolling through the Reels feed can help you tap into them.
The Best Day To Post on Instagram
Monday is the best day to upload on Instagram. Posts published between 5 and 6 AM have the highest engagement.
This proves that the best engagement strategy is the one that “early rises, early to follow”.
Your content will be seen more often if you are the first to post every week.
The Best Time to Post on Instagram on Day
Posting earlier in the day is the best way to get the most engagement.
It’s now time to get more specific. These are the best times to upload on Instagram every day:
Monday is the best day to post on Instagram
On Mondays, 5 AM is the best time to upload on Instagram.
It could be that users are excited to interact with content at the beginning of the day before they go to work.
The best time to post on Instagram is Tuesday
On Tuesday, 7 AM is the best time to upload photos to Instagram.
Everyone is up early Monday mornings but by Tuesday they are more relaxed.
The Best Time to Use Instagram Wednesday
Wednesday morning is the best time to upload on Instagram.
The hours between 2-6 AM on Wednesday tend to have a steady level of engagement.
The best time to post on Instagram is Thursday
Thursday at 3 AM is the best time to upload on Instagram, with 5 AM being close behind as the second-highest engagement time.
The Best Time to Use Instagram Friday
Friday at 7 AM is the best time to upload on Instagram.
We noticed that 7 AM is the most popular time for engagement, but engagement is quite consistent between 5-8 AM.
Saturday is the best time to post on Instagram
On Saturday, 1 AM is the best time to upload on Instagram
The average engagement for Saturday is the lowest throughout the week.
We believe that Saturday marks the beginning of the weekend and users will be more likely to enjoy their offline time.
Sunday is the best time to post on Instagram
1 AM is the best time to upload on Instagram Sundays.
It’s not a case where Sunday is scary, but Sunday does see a lot more engagement than Saturday.
Between the hours of 1-7 AM, engagement is consistent. It drops off as the day progresses and then jumps back into action at 11 PM.
What is the best time to post on Instagram by location?
Location is another factor that can impact the average best time for Instagram posts.
Time zone overlaps can have a significant impact on the audience behavior of different regions.
California is three hours ahead of New York, but accounts that are based there will still likely have followers from both states.
These local times can be a great starting point, but if you want to increase engagement, it is best to search for your best times to post.
How to find your unique best time to post on Instagram
It is important to post when your audience is most active. However, the Instagram algorithm prioritizes many elements.
The algorithm monitors all interactions users make with the app to provide more content that it believes they will engage with.
Create engaging content first and then optimize your posting schedule.
The Best Time to Post Tool allows you to find your optimal posting time based on performance data.
This tool calculates your top 7 posting times automatically based on the most-performing posts in the current month.
Your best moments will be highlighted in your weekly Content Calendar, making it easy to plan Instagram posts when your audience is most likely engaged.
This will allow you to capitalize on audience engagement with no thought.
Numbers? Math? You’re not welcome. You don’t have the time to do all that hard work later.
All paid plans include Later’s Best Time to Post. Register today to discover your best days and times for posting on Instagram.
Get started posting on Instagram at the Best Times, Every Time
Instagram is a great channel for creators and businesses to reach their marketing goals. But in 2023 it won’t be enough to post content whenever it feels good.
You can increase engagement and drive traffic by scheduling ahead and maximizing your best time to post on Instagram.