We were curious to know, so we tested and tried all of the top page-building software and selected our favorites.
We’ll tell all about them below, including our thoughts on each one, their strengths and weaknesses, as well as the key features.
The best landing page creator is Leadpages. It was a complete surprise during our testing, and it scored high marks on all fronts.
Leadpages’ landing page builder starts with choosing a template. The landing page templates are impressive right from the start. The templates are all professionally designed, and there is a wide variety of options.
You can filter templates based on their use (e.g., You can filter templates by use case (e.g., Sort them according to conversion rate. (Yep, Leadpages tracks all page templates’ average conversion rates.
You can then open the template in the landing page builder without any coding.
The landing page builder has a very nice UI. Clicking on an element will highlight it, and you can edit it right away. When you click on a component, you will see a floating panel appear next to it. This is where you can make changes to the style and formatting.
Leadpages can generate landing pages for you by typing directly into the text boxes for in-line editing. You can also use the AI-based writing assistant. You only need to choose a tone and then tell Leadpages what you want to write.
Drag and drop widgets or page sections from the sidebar to the left.
Content blocks are available for the most important elements of landing pages, such as testimonials, FAQs, and calls to action. There are also pre-built content sections like feature lists, hero pictures, call-to-actions, contact forms, and feature lists. If you’re selling products, you can add payment and checkout forms to your landing page and link them to your Stripe Account.
Leadpages page builder gives me the best optimization tips as I create my pages.
You can find a score at the top of your editor that will tell you how well-optimized the page is. Click on that score to see a list of improvements you can make.
You can then publish your landing pages to your domain or Leadpages’ subdomain. You can also manage the leads generated by your landing page using the integrated leads management tool.
Lead pages are not just limited to landing pages. You can also create alert bars and popups for your website.
Unbounce is a landing page creator powered by AI for small businesses. It is extremely flexible and has some unique features that other platforms do not have.
Unbounce comes with not just one but two landing page builders. The Classic Builder is a drag-and-drop editor that works just like any other page builder. There’s also the AI-powered Smart Builder, which will ask you questions and create a page automatically for you.
Smart Builder can be a great tool for businesses that are short on time and need to create landing pages quickly. It will speed up your workflow. I prefer the Classic Builder.
You’ll find a widgets menu on the left side of the Classic Builder. You can add sections, images, lightboxes, and buttons to your page.
Canvas is the middle area. You can toggle between the desktop and mobile versions to see how the page looks. You can open the Property menu by clicking on any element on the Canvas.
Unbounce also has great tools for testing and optimizing. Smart Traffic allows you to create multiple variants of a page and direct your visitors to the variant most likely to convert to them (rather than selecting the variant with the highest conversion rate).
landing HTML is one of the most affordable dedicated landing page builders. It allows you to have more control over the layout of your page than other tools and has many other useful features.
Landingi’s page builder has a pixel-perfect quality. This is what it means.
Have you ever noticed that with other page builders, you can drag and drop elements, but they will snap into place in the closest available column/row when you drop them?
Landingi doesn’t do that. If you release the mouse button, the object you have been moving will remain in the same position you left it. You can now design with much greater freedom. The trade-off is that you are more likely to make mistakes.
Landingi’s Smart Sections is another tool I enjoy. Smart Sections is a reusable template for page sections that you can create, save, and add in one click to any landing page.
The best part? If you edit a Smart Section, it will be automatically updated on every landing page you have created with Landingi. Imagine how helpful that would be.
Let’s say, for example, you create a reusable pricing section that outlines your various pricing plans and add it to multiple landing pages. You won’t need to edit each landing page manually when you run your next sale. Instead, you can edit the Smart Section.
Landingi EventTracker is another cool feature. It tracks micro-conversions on your landing pages, so you can track things like how many people have clicked on an image, filled out a form, or scrolled down to a specific page depth.
Build pixel-perfect landing pages with Drag-and-drop elements for total design freedom.
Smart sections: Build a reusable page section template and apply changes to several pages at once.
AI AssistanceGenerate text for your landing pages and optimize them for search. You can even edit images using Landingi AI-powered tools.
EventTracker: Tracks micro-conversions such as scroll depths, form errors, initiations and errors, image clicks, and more.
Templates – 400+ customizable landing pages, popups, and section templates
Other Tools: A/B Testing, Popup Builder, Lightbox Builder, Lead Management, etc.