The cost of paid advertising on social media continues to grow after iOS privacy updates, Google phasing out third-party cookies and increasing competition.
This is where free advertising ideas for your business come into play.
Whether you’re a small business owner with limited funds or frustrated with the growing ad cost, here are 30 free advertising ideas you can implement without spending money. You can DIY these ideas and get your business off the ground in the initial stages.
Google Business Profile and other free business listings
The first thing you should do to promote your business is to create your Google Business Profile.
Formerly known as Google My Business, it’s a free and effective way to have an online presence where users are constantly searching for and evaluating local businesses.
Google Business Profile lets you claim free real estate on Google Search and Google Maps.
Whenever users search for your services, you’re likely to feature in the results if you’ve optimized your profile well. This includes keeping your profile updated with your latest contact information, products and services, and a link to your website.
Also, you should claim your free business listings on sites like Yelp, Facebook, and others.
Free ad promo credits
Running online ads has become costly over the years, no matter which platform you choose. The global cost-per-click (CPC) on search engines alone has grown more than 19% from 2021 to 2022.
Paid advertising on Google, Instagram, Facebook, and others is getting costlier every quarter. But there’s still a way for you to run free advertising on these platforms.
Each of these platforms offers free ad credits to new users and even runs regular discounts for repeat users. You can take advantage of these credits to get a few high-quality ads off the ground.
Granted, you’ll not get thousands of dollars in free credits, but you can still get the word out there and get an instant boost to your brand awareness.
Social media presence
It’s a no-brainer that a strong social media presence is indispensable in today’s always-online world. People spend 2 hours and 25 minutes on social media on average every day. And your brand needs to be present and engaging on all social media platforms.
Identify your target audience and choose the platforms they’re most active on. Then, create a social media content plan for each of those platforms and publish highly relevant and engaging content regularly.
Create an authentic and active dialogue with your followers and see your brand value and revenues skyrocket.
Social media contests
Social media contests like giveaways, sweepstakes, and more are a great way to grow your following and translate that into new customers, increased engagement, and better brand recall.
It doesn’t cost you much compared to the potential ROI you’re targeting, and your followers are incentivized to engage with your brand without spending a dime.
There are a variety of social media contest tools available. If you want to know the best free as well as paid options, check out our post on the best social media contest tools.
User-generated content, or UGC, represents a treasure trove of content you already have – contributed by your loyal customers.
Across your social media channels, your customers interact and engage with your content in meaningful ways, like leaving reviews, posting comments, retweeting tweets, and sharing Instagram stories.
You need to compile this invaluable content into attractive posts that reach thousands of potential customers and become free advertising for your products and your brand. The beautiful thing about UGC is that it’s not only free but also self-sufficient.
Once your customers see their posts getting traction, they’ll be incentivized to create and share more engaging content. And the success of the content is likely to spur people in their network to join in on the trend, multiplying your potential customer base.
Instagram reels have exploded into a social media frenzy in the last two years.
According to a Hootsuite report, 91% of Instagram users watch videos on the app at least once a week. Moreover, reels get more engagement compared to IG videos.
As a business, Instagram reels represent an in-vogue, highly shareable, and extremely engaging channel to grow your followers and sales.
It’s a free advertising tool that combines good old social media fun with effective marketing to create a win-win proposition for both brands and consumers.
Instagram has evolved into a highly sophisticated platform where every aspect of your videos needs to be carefully thought out. This list of the best Instagram tools can help your brand transform into an IG powerhouse much faster.
Every trend you see on Instagram probably originated from TikTok. The incredibly popular short-form video platform boasts an average engagement rate of 5.96% versus 0.83% for Instagram and 0.13% for Facebook.
By leveraging the latest TikTok trends, you can easily capture the mindshare of your target audience and promote your brand without spending thousands on paid advertising.
TikTok’s algorithm shows highly relevant videos to users; hence, successfully capturing even a small audience on the platform can net you a highly engaged viewer base.
Quora is a free platform for anyone to post a query and answer the ones shared by others. For brands, it represents an ingenious way to intelligently advertise their services to users already looking for answers to highly pointed queries.
Quora gets more than 300 million unique visitors every month. With an audience this size, you can’t ignore Quora as a free advertising tool.
But make sure your answers don’t come across as too ‘sales’ and filled with unnecessary links, or they could be marked as spam. Share specific solutions providing value to users, and you’ll soon build a sizable following.
You might think that LinkedIn exists solely for leveraging your professional connections. But the truth is that by posting on LinkedIn, you can gain exposure to a whole new set of potential customers.
It’s no wonder then that 61% of B2B marketers use LinkedIn. Facebook and Instagram are still the most preferred marketing platforms, but LinkedIn is quickly increasing in popularity.
Publishing on LinkedIn needs a few tweaks to your existing content before you can start promoting your brand and products to new customers.
Ensure that your posts add value to users in a more professional sense. Stay on top of the industry trends and offer your unique take on new technologies and business ideas.