If you’re looking to enter the entrepreneurial world, it’s a good choice. This is particularly true for the market for retail e-commerce, expected to reach a staggering $5.9 trillion in 2023.
How can you be competitive against all the other e-commerce companies?
One of the keys is to have the appropriate tools. When you’ve found the perfect web creator for your small-scale company, you can use various options and resources to construct an appealing, high-converting ecommerce website.
This article will examine some of the most popular website builders for small-sized businesses. We’ll discuss the options, what they can do to help you succeed, and how to select the best one for your situation.
Websites for small businesses builders to be 2023
Do you have a question about which small-business website builder to select and what you’ll get from your membership? Let’s look at the best choices and the features they offer to help you choose.
Shopify: Best overall ecommerce site builder
If you inquire around, many users will say that Shopify is the top site builder for small-scale businesses. It’s earned its positive image because it has many advantages for novice and experienced entrepreneurs.
Shopify offers a variety of pre-built and free themes that can help you get into the process of creating a website with no programming experience required. Additionally, it comes with tools and resources that can aid you in running complete advertising campaigns to boost your store’s visitors and customers, along with extensive tracking tools to ensure you are on the right course.
Suppose you’re keen on growing into an omnichannel company. In that case, Shopify integrates with many other channels that include social media such as Facebook and TikTok and marketplaces on the internet like Amazon or eBay. It is possible to use Shopify to sell on-site should you decide to set up your storefront or run an event or Popup store during local gatherings.
GoDaddy: Great for simple and quick websites
You might recognize GoDaddy as one of the largest hosting providers for websites. It makes sense that the company provides an online builder as well. If you want to get your website up and running as fast as possible, GoDaddy is one of the top small-business website builders available.
The builder for websites offers various features you’d anticipate, including an in-built design studio that can create videos and content, Marketing and sales management tools, and monitoring metrics to ensure you meet all your goals for the business.
Many users have reported that GoDaddy gives a small amount of compromise. The experience is straightforward to use, but you’re deprived of some flexibility and customization that other web builders usually offer.
WordPress is an excellent choice for customized web experiences
WordPress is truly a force to be reckoned with–it powers over one-third of the top 10 million websites. It’s easy to imagine that’s a lot; it means WordPress enjoys enormous network benefits. If you require an integration or plug-in, you’ll likely be able to locate it.
Many people believe that WordPress is meant for “dreamers,” meaning that when you can think of a concept for your small business site, it’s possible to achieve it with WordPress. This website builder is a good option for those with an idea for a website that needs additional tools and modifications to bring the vision to reality.
Remember, however, that the more complex the website you’d like to develop, the greater chance you’ll have to contract an experienced developer if you don’t have the necessary abilities.
Squarespace: The best for stunning, responsive websites
Squarespace is a powerhouse of design with an extensive collection of stunning, completely responsive designs. Each Squarespace template has elements that can be customized to fit your business, from the colors and fonts to backgrounds and banners.
Small-sized businesses will appreciate the ease of use. Squarespace is the perfect combination of contemporary design and user-friendly. It makes building websites easy and offers all the tools necessary for marketing. Embedding announcement bars and popups is as simple as dropping them and dragging them wherever you want to display them.
Squarespace also has ecommerce tools to help you create online stores. They include the management of orders as well as point of sale. Zooming of images on products, and much more.
The problem is that Squarespace does have a few learning points and lacks certain essential features of store builders with more experience.
Wix is the best choice for expanding website functionality
Wix is a reliable, user-friendly, easy-to-use site builder for small companies. The drag-and-drop feature allows you to create your website by putting elements exactly where you want them.
Apart from the typical website design, Wix offers ADI (artificial design intelligence) for business owners who aren’t tech-savvy. This tool will ask some questions regarding your style and feature preferences and create a stunning site.
After you’ve made an online presence, Wix lets you extend the capabilities of your website through the Application Market. Wix offers over 250 apps you can select if your existing configuration doesn’t incorporate the required features.
The most important thing to remember is that if you’re trying to sell your products on the internet, Wix may not be the right option. The platform lets you create up to 100 web pages for your storefront, but it doesn’t offer integrations for the latest channels, such as TikTok.
Site123: The best for simple websites
Site123 is among the most popular websites for small-scale companies. While some builders offer an initial trial period to see how it works, Site123 gives you a free service with enough space for a primary site.
When creating a website, you can choose from over 180 responsive templates. Although Site123 doesn’t permit the modification of the elements on your site, they allow you to alter the order or add additional content areas based on your personal preferences.
If you’d like access to Site123’s collection of plug-ins and eCommerce tools, you’ll need to sign up for the Premium plan. But not all devices will be part of your package. The great news is that Site123 offers the app Market, where you’ll be able to find many essential tools that aren’t included in the subscription.
One disadvantage is that Site123 does not offer a drag-and-drop editor like other websites for small-scale businesses. Instead, you’ll get an editor that you can point and click with limited creative freedom.
