Imagine the following scenario: A customer visits your website and falls in love. They place an order quickly and are eager to receive their purchase. It’s the most accessible sale you’ve ever made.
When the time comes, they will barely fit into their jeans.
This type of situation occurs more often than you think. The fact is, refunds, complaints, and returns are all part of dropshipping clothing online. You can ask any successful ecommerce owner.
Do you know what you should avoid? It’s the simple mistake of not converting foreign clothing sizes into US sizes. This is a simple task that has a huge impact.
This article is for anyone with a supplier in another region (mainly Asia) or who plans to do so.
This guide will help you convert your clothing from Asian to US sizes.
What is the size conversion?
It would be best if you recognized the impact of size conversion on your business as an ecommerce entrepreneur who sells clothing online.
It is essential to convert because no universal guidelines for sizing can be applied in every part of the world. Depending on their location, you may have to alter your product’s measurements into those that your customers expect.
For example, Asian clothes are generally more fitted than American or European retailers. It’s essential to ensure that you don’t have a problem with your customer because of a minor issue.
Why is size conversion essential for online stores?
Managing expectations of customers: Customers have expectations when they purchase a product through your ecommerce site. Customers expect you to deliver a product of high quality in a timely fashion and that it matches the description on your website.
Simplifying your operations: People prefer to avoid dealing with returns. You’ll end up with many returns if you don’t ensure every order is exactly what the customer wants. Get it right from the start to avoid all of this.
Improved business growth: Happy customers are the result of minimizing all inconveniences and hiccups during the purchasing process. Research shows that happy customers become loyal clients and will keep returning. They will also tell their friends about you and give positive reviews online.
Converting Asian sizes to US sizes
You’ll need to learn how to convert Asian sizes into US sizes if you are an ecommerce business owner who sources products from Asian countries to sell to American customers.
As I said earlier, Asian clothing generally fits smaller than American clothing. We’ll see how to convert Asian clothing sizes to American sizes.
You can convert Asian sizes into US sizes by working with your suppliers
Contact your suppliers before altering the products in your store from Asian to US sizes.
Ask your suppliers for a chart that converts Asian sizes to US sizes. You’ll be able to convert your products easily from Asian sizes into US sizes if they provide the sizing charts.
Most sellers will gladly give you a size guide if you use AliExpress as a source for products in your ecommerce shop. Most AliExpress sellers include a sizing chart in their product descriptions, making life much easier.
Try searching for products on other platforms like Amazon if you cannot find a chart that converts Asian and US sizes. Other ecommerce entrepreneurs may have the correct sizing charts for similar products.
Converting Asian sizes into US sizes at your store
Ensure your customers can easily find the information on your site once you’ve collected it.
You can easily do this by adding a sizing guide to each product listing on your website. Sizing charts can be displayed readily with apps such as Size Guide – Clothes Fit Guide.
Make your size charts clear
You are responsible for ensuring your sizing chart is easy to use and straightforward.
Customers who travel abroad are especially at risk. Consider the difference in sizing between US and UK. Women who wear a US size 12 will fit a UK size 14. It’s a common cause of frustration, and it can be avoided.
To make the size conversion process more accessible, we’ve provided a few size chart examples: