There are many things to consider when presenting a business plan online or in a conference room. It is not easy to find the proper presentation style that balances professionalism, humor, confidence, approachability, accessibility, and professionalism. It takes work to capture and retain your audience’s attention.
This blog will show you how to create a compelling, engaging, persuasive, and memorable business presentation. You can skip to the 12 tips, or create your own presentation using a professional template.
WHAT IS A BUSINESS PRESENTATION?
You can use many different presentations in different situations. You might share a quarterly review or sales presentation with your team, c-suite, or clients, a follow-up on sales, a pitch deck to potential investors, or an onboarding video for new employees. A business presentation can make you more appealing, memorable, and professional in all these situations. Business presentations are a great way to convey important information and ideas that will be remembered.
DIFFERENT TYPES OF BUSINESS PRESENTATIONS
It is important to remember the end goal when creating a business presentation. Do you want to educate someone about a topic or are you presenting? Perhaps you’re trying to convince your boss to give more money to your team or to show how you use new software or products. These presentations can be broken down into three types:
INFORMATIVE BUSINESS PRESENTATION
Informative business presentations can be used to share valuable information. These presentations can be shared with clients, but are most commonly used internally to share new information and insights.
PERSUASIVE BRANCH PRESENTATION
Persuasive business presentations do exactly what they sound like. The main purpose is to persuade the audience to take action. You must not only inspire confidence in your audience through your presentation skills but also the presentation itself. Your audience will be more convinced if your presentation is clean, professional, and engaging.
INSTRUCTIVE B-BUSINESS PRESENTATION
Instructive business presentations can be used as supporting material. These presentations can be used to show your audience a new process or your vision and goals. These presentations can be a valuable resource for your audience.
Powerpoints and speeches alone won’t be enough to inspire and engage your audience. Many of us have sat through boring presentations that only went one way and then disappeared the other. It takes only 10 minutes for you to lose your audience using PowerPoint.
Video presentations for business, and especially business presentations, break from the norm of traditional presentations. These videos give your audience useful visuals that they can access over and over, even after the presentation ends. They not only grab attention but can also help you be a more confident and effective presenter. A business presentation can be a roadmap, helping to keep you on track and anticipating what’s next. The right presentation will make you stand out from the rest and leave a lasting impression.
You don’t even need to be present in person to share a business presentation. You can now create and share online video presentations. You can include screen or webcam recordings for clearer communication and less chance of misinterpretation.
MAKE A PRESENTATION BOARD
Now it’s time for a thorough overview. You will need to compile statistics and other pertinent information for your presentation. To create a flow that’s comfortable for you, and tells a compelling tale, lay them out on a presentation storyboard. It doesn’t matter if you’re using a pen and paper, a premade template, or a computer mouse, it is important to organize your thoughts before creating your presentation.
Keep your presentation short
We all know the sad statistics that our attention spans are decreasing. This might not be true for social media, but if you have a relevant audience and a captive audience, you will have approximately 20 minutes to present your points. Although attention spans vary between people, 20 minutes is the ideal time. It’s even better if you can keep it shorter. Presentations that are concise, sweet, and to the point often leave the best impressions.
DO NOT OVERLOAD THE INFORMATION
Too much information on a single slide can overwhelm viewers. Keep your content concise and to the point. You can explain complex processes by using a screen record instead of writing lengthy explanations.
TELL A STORY AND CONNECT WITH YOUR AUDIENCE
The greatest strength of a presenter is their ability to tell stories. Your audience should be attracted from the beginning. You must lead them along a path that illustrates the problem, explains the solution, and celebrate the wins. It’s fine if you don’t have a solution at the end, but it’s important that your audience understands how your story continues.
MAKE YOUR PRESENTATION ACTIVE
Engage with your audience during your presentation to help them get out of their autopilot. You can create a dialogue with your audience by asking them questions, sharing anecdotes, or opening up the conversation to hear their stories.
USE VISUAL AIDS TO KEEP YOUR AUDIENCE ENGAGED
Visual aids are more powerful than words and can make a greater impact than just words. To make your points stick, you can include diagrams, video clips, and animations. To keep your audience connected and engaged, you can include webcam recordings.
FOLLOW YOUR BRAND DESIRED GUIDELINES
Presentations should be treated with the same scrutiny as any social media post or other external communication. Your presentation should be consistent with your brand so that it is immediately recognizable by your audience. Your presentation could be your first impression. Make sure you follow your brand guidelines. Animoto’s Saving Brand feature allows you to instantly apply your logo, brand colors, and font to all future videos by simply saving your fonts.
PREPARE A Q&A SESSION BEFORE YOUR PRESENTATION
After you have spent some time talking to your audience, it is time to start talking with them. Allow enough time to allow for audience questions and answers at the end of the presentation. This will clarify points and get feedback. It will also give you the opportunity to make your audience feel valued and involved. You can also follow up by email or a Google form to compile questions and then send out a question-and-answer video to everyone.
