AI chatbots for 2023

More and more brands use chatbots, whether on Facebook Messenger, the website, or text messages, to serve their customers, promote their brands, and sell their products.

But, the if/then logic that powers many chatbots’ conversational abilities limits them from answering unique and new questions, which can hang your customer out to dry and leave them dissatisfied with your customer service — luckily, AI-powered chatbots that can solve that problem are gaining steam.

Start using HubSpot’s Chatbot builder for free.

This post will explain what AI chatbots are and how they function and then list 18 of the most useful AI chatbots.

What is an AI chatbot?

A chatbot AI is a program that runs on a website or application. It uses machine learning and natural language processing to understand inputs. It uses large data sets for training to understand natural language and recognize patterns. This allows it to handle complex questions and produce more accurate results. A chatbot that uses AI can also learn from past conversations to improve its responses.

With the rise of generative AI, language models such as GPT and LaMDA (the podcast below explains how they work), conversational AI chatbots have advanced capabilities. They can mimic human conversation styles, find online information, and create unique content.

Click here to listen to the entire episode.

What is most important to know about AI chatbots is that they combine ML and NLU in order to provide the best possible solutions. Some AI chatbots work best for personal purposes, such as conducting research. Others are more suitable for business, such as integrating a chatbot into your website.

Conversational AI vs Chatbots

Conversational artificial intelligence is related to chatbots, but they are not the same.

Conversational AI encompasses virtual assistants and chatbots as well as other AI-generated apps. It is a technology that allows computers to interpret and respond to inputs in natural language.

AI chatbots may be an application of Conversational AI, but not all chatbots have been programmed using conversational AI. Rule-based chatbots, for example, use simple rules and decision trees to understand user inputs and respond. Rule-based chatbots have fewer capabilities than AI chatbots because they are dependent on keywords and phrases to trigger canned replies.

AI Chatbots: Use Cases

AI Chatbots can be used across many industries to streamline operations, increase productivity, improve user experience, and enhance customer service. Here are a few ways that AI chatbots can improve your business processes:

Sales and Marketing

Initial inquiries about products and service

Please provide recommendations

Purchase decisions can be made easier by customers

Writing and Editing

Ideas for content creation

Create article outlines

Create social copy and draft emails

Recruitment and HR

Engage potential candidates

Simple questions to ask about job openings

Interviews and meetings should be scheduled

AI Chatbots: Benefits

No matter what your industry is, having an AI chatbot on your website can have many benefits. Here are some of the key benefits:

Customers Experience Improved

AI Chatbots offer instant responses, personalized suggestions, and easy access to information. They are also available 24/7, so your website can engage with clients and provide support at any time, regardless of staff availability.


Handling customer requests and queries can be challenging as your business grows. AI chatbots are able to take multiple conversations at once, which reduces the need for human intervention. This results in faster response times, and overall efficiency is improved. They can also handle large volumes of requests, and they scale easily, accommodating the growth of your business without compromising customer service quality.

Data Gathering and Analysis

AI Chatbots are able to collect valuable data from customers, including their preferences, problems, and most frequently asked questions. These data can be used for improving marketing strategies, enhancing products or services, as well as making informed business decisions.

Lead Generation and Support

AI Chatbots are able to qualify leads, offer personalized experiences, and guide customers through their entire buyer journey. This leads to more meaningful interactions, which boosts conversion rates.

We’ve put together a list of the top AI chatbots of 2023. Find the best AI chatbot for you by reading on.

ChatSpot, HubSpot’s new conversational bot for CRM, is a chatbot. It combines ChatGPT’s capabilities with unique data sources in order to help you grow your business. ChatSpot has many templates that you can use to find answers for topics such as content writing, SEO, prospecting, and more.

For instance, I asked ChatSpot for a follow-up email to a client requesting how to set up their CRM.

ChatSpot can be used for free by anyone, but its full potential is only realized when combined with HubSpot. It allows you to automate certain tasks, such as saving notes, contacts, and jobs. It can also guide you through HubSpot’s app and provide tips on how to use its tools.

Key Features

Sales, marketing, and service professionals can maximize their productivity with chat-based commands.

Create analytics reports or follow-up emails.

Connect to HubSpot and leverage your existing data.


OpenAI’s ChatGPT conversational chatbot is powered by GPT-3.5 & GPT-4. It uses a standard interface to communicate with the users, and its responses are generated by deep learning algorithms that analyze and learn from past conversations.

ChatGPT has been pre-trained using a large data collection. It can produce coherent and relevant answers to prompts from various domains, such as finance and healthcare. It can not only chat with you but also solve math questions, write code, and debug it.

ChatGPT is available to both free and paid users. ChatGPT Plus users get a few additional perks that free users don’t have. These include exclusive access to GPT-4 and priority access at peak times.

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